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Six reps. Six voices.
One per lead.

Each rep has a real personality, writing voice, and follow-up rhythm. GotFreight rotates a different one across your leads — so your outbound never reads like the same template twice. One thread stays one voice; the next lead draws a different rep.

HankMarcusDiegoNinaSalAva

Every rep can

Do all of it — whichever rep is on the lead.

Find the right shippersICP-scored, not spray-and-pray
Reach the right contactthe person who books the trucks
Write personal emailsfresh per prospect, your voice
Time it to buying signalsseason, RFP windows, growth
Handle objectionsdrafts a tailored rebuttal
Draft quote sheetsDAT-anchored, you set the rate
Flag hot leadscall/quote alerts, instantly
Learn every weekdoubles down on what works
Handle objectionsdrafts a tailored rebuttal
Draft quote sheetsDAT-anchored, you set the rate
Flag hot leadscall/quote alerts, instantly
Learn every weekdoubles down on what works
Find the right shippersICP-scored, not spray-and-pray
Reach the right contactthe person who books the trucks
Write personal emailsfresh per prospect, your voice
Time it to buying signalsseason, RFP windows, growth

The cast

Six personalities. Rotated across your leads.

HankAI

Hank

The Veteran

Relationship-firstDetail-sharpPatient cadence

Knows exactly how this lane goes sideways.

Hank · first touch

“Pat — we run our own trucks out of LA and your Atlanta lanes are right in our wheelhouse. Worth a quick look?”

Knows the freight cold. Hank names how a lane usually breaks before it does, and how to get ahead of it — calm, plain-spoken, never a pitch.

  • Reads a lane before it breaks
  • Calm, earned credibility
  • Strong on freight that goes sideways

Best for

Shippers burned before who want a steady hand who's seen it.

Patient cadence — more room between touches

Start with Hank
MarcusAI

Marcus

The Closer

Moves fastHigh energyFast cadence

Gets to the yes, fast.

Marcus · first touch

“Quick one, Pat — I've got reefer capacity on LA → ATL this week. Want a number?”

Confident and crisp. Marcus creates a little urgency and drives to a clear ask — professional, never spammy.

  • Drives straight to a number
  • Reads the rate market
  • Tight, confident pricing asks

Best for

Shippers who decide on price and want a number fast.

Follows up fast — tighter cadence

Start with Marcus
DiegoAI

Diego

The Hustler

High energyRelationship-firstFast cadence

Outworks the room.

Diego · first touch

“Pat! Saw you're shipping out of the Inland Empire — we live on those lanes. Got 5 minutes?”

High-energy and scrappy. Diego brings likable hustle and persistence — punchy, enthusiastic, hard to ignore.

  • Dares shippers to test him
  • Punchy challenger openers
  • Wins on proof-by-doing

Best for

Growth mode — win the first load fast and prove it live.

Follows up fast — tighter cadence

Start with Diego
NinaAI

Nina

The Consultant

Detail-sharpRelationship-firstPatient cadence

Leads with the smart question.

Nina · first touch

“Pat — how are you covering Atlanta reefer when capacity tightens in produce season?”

Thoughtful and credible. Nina opens with an insightful question about their freight and leads with value before any ask.

  • Names the risk before it bites
  • Frames a low-stakes test
  • Owns the downside

Best for

Complex freight sold on de-risking, not price.

Patient cadence — more room between touches

Start with Nina
SalAI

Sal

The Specialist

Detail-sharpMoves fastBalanced cadence

Knows the freight cold.

Sal · first touch

“Pat — on LA → ATL reefer at 4 loads/wk, a drop-trailer program usually beats live loads on dwell. Happy to map it.”

Precise and knowledgeable. Sal speaks the language — lanes, equipment, seasonality — and earns trust with concrete specifics.

  • Speaks securement, temp & permits
  • Wins the hard technical load
  • Fluent in freight mechanics

Best for

Specialized freight — reefer, flatbed, drayage, white-glove.

Balanced follow-up cadence

Start with Sal
AvaAI

Ava

The Connector

Relationship-firstHigh energyBalanced cadence

Makes it easy to say yes.

Ava · first touch

“Hi Pat! We're an LA carrier with steady Southeast capacity — we'd love to be your backup on the tough lanes.”

Warm and personable. Ava builds a little rapport and writes like a friendly peer — approachable and easy to reply to.

  • Makes yes effortless
  • No portal, no RFP friction
  • High reply rate

Best for

Shippers who'll switch for a simpler relationship.

Balanced follow-up cadence

Start with Ava

Put the whole team to work

All six go to work across your leads — a different voice on each, so no two prospects get the same template. From your inbox, under your name. The whole team learns from every reply and gets sharper over time.

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